Nail your Customer Research Expert Pod — with Sandra Choles from Sandra Choles — Session 1

Looking for tailored support to find out what your customers really need from you? This expert pod is for you!

Join Sandra Choles, Customer research expert from Sandra Choles for this 2-part, small-group pod designed to help you go from idea to action.

By the end of these workshops you will have your first customer conversations booked in, the tools to turn what they tell you into a prioritised action plan, and a repeatable way to bring research into your business so your next big decision is based on what your customers tell you.

Who is this Pod best for?

Digital product and service providers and impact founders who already have customers or clients, and feel like they’re making decisions about their offer, pricing or marketing on guesswork. Ideal if clients have gone quiet, haven’t come back, or aren’t converting and you’re not sure why. No research experience or data skills needed.

Note: Expert Pods happen on the first and third Thursdays of the month, at the same time for both sessions.

What to expect from Session 1

1\. Learn what customer research is, what it’s for, and how to spot the decisions in your business you’re currently making on guesswork

2\. Set a clear research goal for one area of your business using the Research Goal Template

3\. Choose the research method that suits your goal, draft the questions you’ll ask your customers, and get a ready-to-use message to invite them to chat

What to expect from Session 2

1\. Practise your customer questions with your pod and get feedback before your real conversations

2\. Use the Pattern Finder and Action Planning templates to turn what customers tell you into a prioritised plan

3\. Leave with a repeatable process for your next round of research, and a quick win to start with

Between sessions

Virtual Coworking sessions are available for those interested in accountability support. Hosted on the 3rd Thursday of the month, 10:30am - 12pm AEST, see your Slack channel for details and the link to add the reminder to your calendar.

About Sandra Choles

Sandra Choles is a customer research consultant who helps small business owners find out why their customers stay or leave, and what to do about it. Over 15 years she moved from software development to IT project management to UX research, mostly in non-tech companies with very small design teams. Working with so few people meant streamlining complicated corporate research methods into something a small team could actually run. Now she brings that same simplified approach to small business owners, so they get the benefits of proper customer research without the time, budget or jargon.

Connect with Sandra Choles

https://www.instagram.com/bysandracholes/

https://www.linkedin.com/in/sandracholes/

Securing Your Spot

Request to join the pod to register your interest. If accepted, calendar invites will be issued for both dates + virtual coworking, click “yes” on all invites to ensure they show in your calendar.

If a ticket isn’t issued within 1-2 working days it means you have been added to a waitlist for this pod and you will be notified if we find you a space.

What's an Impact Collab Expert Pod?

Expert Pods are two-part, small group mentoring sessions, designed to help founders and organisational leaders build better systems for business, impact and/or wellbeing.

Facilitated by an Expert member from the Impact Collab, they are intimate, interactive, and personalised to your unique challenges, creating an environment for tailored advice, actionable feedback, accountability and growth.

How do they work?

Hosted during a single month, the pods are run as 2 x 1-hour online workshops, two weeks apart. The Workshops are interactive, with lots of Q&A, live feedback, and direct, tailored support.

At the end of Workshop 1, participants set a list of items to action or exercise. In Workshop 2, these items are reviewed, additional feedback is given, and next steps are provided. This is by far one of our most valuable knowledge and relationship-building programs in the community.

And the best part… it’s included in the Impact Collab membership with first time visitor guest passes available for just $5!

Cancellations and No Shows

Seats in the pods are extremely limited and our experts’ time is highly valuable so our cancellation policy is designed to reflect this.

If you are unable to attend your expert pod please email yaama@impactcollab.com.au as soon as possible to increase our chances of filling your seat.

• If there are more than 7+ days until Workshop 1 your ticket will be re-released. No further action is needed and cancellation fees will not apply.
• If there are less than 7 days until workshop 1, we will check the waitlist to see if we can find a replacement for your seat and best efforts will be made to fill your seat. If a replacement cannot be found, the following cancellation fees will apply. Both Sessions\: $30\ | ​​​​​Session 2 only: $15.
• You may also opt in for a $75, 30-min make up session for the following circumstances:

1. If you’ve missed session 1 to be able to join session 2
2. If you’ve only missed session 2

\* Due to the private nature of the Expert Pods they will not be recorded. If you cannot attend session 1 then session 2 will be automatically forfeited if you do not do a makeup session.

Can’t make the pod dates, but would still like to work with the Expert 1:1?

You are welcome to contact yaama@impactcollab.com.au for a warm introduction, or reach out to the expert directly via their contact details above.