Nail your Customer Research Expert Pod — with Sandra Choles from Sandra Choles — Session 2

Looking for tailored support to find out what your customers really need from you? This expert pod is for you!

Join Sandra Choles, Customer research expert from Sandra Choles for this 2-part, small-group pod designed to help you go from idea to action.

By the end of these workshops you will have your first customer conversations booked in, the tools to turn what they tell you into a prioritised action plan, and a repeatable way to bring research into your business so your next big decision is based on what your customers tell you.

Who is this Pod best for?

Digital product and service providers and impact founders who already have customers or clients, and feel like they’re making decisions about their offer, pricing or marketing on guesswork. Ideal if clients have gone quiet, haven’t come back, or aren’t converting and you’re not sure why. No research experience or data skills needed.

What to expect from Session 2

1\. Practise your customer questions with your pod and get feedback before your real conversations

2\. Use the Pattern Finder and Action Planning templates to turn what customers tell you into a prioritised plan

3\. Leave with a repeatable process for your next round of research, and a quick win to start with

Between Sessions

Each attendee will leave session one with 1-2 small action items to test out their new learnings and bring along results to session two.

Virtual coworking sessions are offered to all participants who would like to complete their assigned task/s with group support, taking place on the 2nd & 4th Thursdays of the month (AM & PM sessions available). This is an optional add-on and invites for Virtual Coworking will be sent with the Expert Pod invites when your registration is confirmed.

About Sandra Choles

Sandra Choles is a customer research consultant who helps small business owners find out why their customers stay or leave, and what to do about it. Over 15 years she moved from software development to IT project management to UX research, mostly in non-tech companies with very small design teams. Working with so few people meant streamlining complicated corporate research methods into something a small team could actually run. Now she brings that same simplified approach to small business owners, so they get the benefits of proper customer research without the time, budget or jargon.

Connect with Sandra Choles

https://www.instagram.com/bysandracholes/

https://www.linkedin.com/in/sandracholes/

CANCELLATIONS AND NO SHOWS

As Session 1 is essential for context in Session 2, waitlisted guests will not be able to come in halfway through. If you are unable to attend workshop 2, but attended workshop 1, a $15 cancellation fee will be applied. Alternatively, you may also opt in for a $75, 30-min make up session - contact the Impact Collab Team yaama@impactcollab.com.au for more information.